Category Branding
Client Lumen Labs
Year 2024
Scope Identity, Stationery, Signage
Role Design lead
Lumen Labs prototypes architectural lighting and wanted a mark that felt precise and warm at the same time. The L monogram is built on a square grid with a single dot standing in for a light source.
Amber carries the warmth, navy carries the rigour, and a short strip of palette bars ties the stationery to the signage.
The system rolled out to letterhead, cards, envelopes and a fascia sign on the studio's new building.
