Loop

Visual design for a fitness app: a bold purple ring, soft pink surfaces and type that cheers you on.

Category Digital
Client Loop
Year 2024
Scope App UI, Icon, Design tokens
Role Visual design
Loop 1

Loop tracks short daily workouts. The product team had the flows worked out and needed a visual language that felt energetic rather than clinical.

A purple progress ring anchors every screen, with orange used only for the moment you finish. Soft pink surfaces keep the whole thing friendly on a grey morning.

I delivered the screens, the icon and a token set that maps straight onto the team's component library.