Category Branding
Client Ember Roasters
Year 2023
Scope Identity, Packaging, Stationery
Role Design and art direction
Ember roasts in tiny batches and wanted packaging that felt as direct as the coffee. The identity is a single flame-drop mark and a rounded wordmark, held on a coral ground that owns the shelf.
I kept the system deliberately small so the team could apply it themselves: one colour, two type sizes, and a strip of palette bars that signals the roast.
The bags, cups and loyalty cards were all delivered as print-ready files with a short guide for the printer.